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9

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共享经济及其商业模式图书

Sharing Economy and its Business Model

SSAPID:101-9729-5767-16
ISBN:978-7-5201-3994-6
DOI:
ISSN:
关键词:

[内容简介] 共享经济虽非新事物,但随着数字技术的迅猛发展和消费观念的巨大转变,共享经济在过去十年快速成长,成就了许多独角兽企业。在这样的热潮下,有两个问题值得冷思考:一是真正的共享经济是什么?二是真正符合共享经济原理的商业模式有哪些?厘清这两个问题既有助于新进入者学习,也有助于规制规则的建立。本书从这两个问题入手,梳理共享经济的概念,并对其商业模式进行全方位探讨,对未来共享经济发展进行前瞻性预测。

相关信息

丛书名:
编 辑:高雁;王春梅
出版社:社会科学文献出版社
出版时间: 2019年01月
语 种:汉文
中图分类:F0 经济学

 文前辅文

 第一章 共享经济的概念

  第一节 共享经济的概念提出

  第二节 共享经济的特征

  第三节 共享经济实现爆发式发展的催生因素

  第四节 共享经济的演进

 第二章 共享经济与商业模式

  第一节 共享经济商业模式理念与结构

  第二节 共享经济商业模式的运行

  第三节 共享经济商业模式的领域

  第四节 共享经济商业模式的比较优势

  第五节 共享经济商业模式的隐忧

  第六节 共享经济商业模式的未来

 第三章 共享经济的盈利模式

  第一节 共享经济盈利模式的基本理念

  第二节 共享经济盈利模式的形式

  第三节 共享经济盈利模式的前景

 第四章 共享经济的消费行为

  第一节 共享经济中消费行为动机

  第二节 共享经济中消费行为决策

  第三节 共享经济的消费特点

  第四节 共享经济消费行为分析对经营企业的启示

  第五节 总结评价

 第五章 共享经济与数字技术

  第一节 现代数字技术发展背景下的共享经济的发展

  第二节 现代数字技术背景下共享经济的不足及建议

  第三节 对现代数字技术背景下共享经济未来的展望

 第六章 共享经济与传统经济

  第一节 从独享经济到共享经济

  第二节 共享经济对传统经济的冲击

  第三节 共享经济与传统经济的融合

 第七章 共享经济与商业创新

  第一节 共享经济时代的商业创新

  第二节 共享经济与商业技术创新

  第三节 共享经济与商业组织创新

  第四节 共享经济产品创新

  第五节 共享经济与商业营销创新

  第六节 小结

 第八章 共享经济对中国社会的影响

 第九章 共享经济与可持续发展

  第一节 共享经济自身的可持续发展

  第二节 共享经济促进可持续发展

 前言

 后记

共享经济虽非新事物,但随着数字技术的迅猛发展和消费观念的巨大转变,共享经济在过去十年快速成长,成就了许多独角兽企业。在这样的热潮下,有两个问题值得冷思考:一是真正的共享经济是什么?二是真正符合共享经济原理的商业模式有哪些?厘清这两个问题既有助于新进入者学习,也有助于规制规则的建立。本书从这两个问题入手,梳理共享经济的概念,并对其商业模式进行全方位探讨,对未来共享经济发展进行前瞻性预测。本书可作为MBA 和管理学相关本科专业的教材。

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