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双渠道供应链决策——基于成员行为的分析 图书

Research on Decision Making in Dual-Channel Supply Chain: A Behavioral Perspective

SSAPID:101-8280-7299-38
ISBN:978-7-5201-2183-5
DOI:
ISSN:

[内容简介] 本书在线上线下融合发展的双渠道供应链背景下,将价格和服务作为供应链企业的决策变量,从行为视角对线上线下同价下的双渠道供应链决策问题进行研究。研究内容包括:在双渠道统一定价的前提下,考虑供应链决策模式和供应链成员行为之间的相互作用和关系,从风险规避行为、信息共享行为、搭便车行为、公平关切行为等视角研究供应链成员的决策、收益、供应链系统绩效等问题,并设计恰当的协调策略以实现供应链系统最优或帕累托改进。

相关信息

丛书名:福建省社会科学规划项目博士文库
作 者: 许明星
编 辑:张建中
出版社:社会科学文献出版社
出版时间: 2018年03月
语 种:中文
中图分类:F2 经济计划与管理

 出版说明

 福建省社会科学规划项目博士文库编辑委员会

 第1章 绪论

  1.1 研究背景

   1.1.1 电子商务环境下网络购物的蓬勃发展

   1.1.2 从单渠道供应链向双渠道供应链发展

   1.1.3 双渠道供应链下企业之间的竞合发展

   1.1.4 行为因素对供应链决策的重要影响

  1.2 问题提出

  1.3 研究意义

   1.3.1 理论意义

   1.3.2 实际意义

  1.4 研究思路、内容、方法

   1.4.1 研究思路

   1.4.2 主要内容

   1.4.3 研究方法

  1.5 主要创新点

 第2章 研究综述

  2.1 双渠道供应链

   2.1.1 双渠道供应链内涵

   2.1.2 双渠道供应链结构

    模式1 集成一体化模式:制造商自营线上线下渠道

    模式2 完全独立模式

     模式2.1 第三方机构不参与:制造商经营线上渠道,传统零售商经营线下渠道

     模式2.2 第三方机构参与:制造商和第三方机构独立经营线上渠道,传统零售商经营线下渠道

    模式3 混合模式

     模式3.1 第三方机构不参与

     模式3.2 第三方机构参与

  2.2 双渠道供应链的主要研究

   2.2.1 双渠道供应链渠道选择

   2.2.2 双渠道供应链定价策略

   2.2.3 双渠道供应链服务策略

   2.2.4 双渠道供应链协调机制

  2.3 行为因素与双渠道供应链决策

   2.3.1 风险规避下的双渠道供应链决策

   2.3.2 信息共享下的双渠道供应链决策

   2.3.3 搭便车下的双渠道供应链决策

   2.3.4 公平关切下的双渠道供应链决策

  2.4 本章小结

 第3章 风险规避行为下的双渠道供应链决策

  3.1 引言

  3.2 问题描述与模型构建

   3.2.1 消费者决策模型

   3.2.2 零售商和制造商决策模型

  3.3 集中式决策下的模型分析

  3.4 分散式决策下的模型分析

   3.4.1 零售商主导供应链

   3.4.2 制造商主导供应链

  3.5 算例分析

   3.5.1 消费者风险规避的影响

   3.5.2 零售商风险规避的影响

   3.5.3 制造商风险规避的影响

   3.5.4 算例分析总结

  3.6 风险规避下双渠道协调探讨

   3.6.1 双渠道收益共享契约协调

   3.6.2 组合契约协调

  3.7 本章小结

 第4章 信息共享行为下的双渠道供应链决策

  4.1 引言

  4.2 问题描述与模型构建

  4.3 信息不共享

   4.3.1 集中式决策模式

   4.3.2 分散式决策模式

  4.4 信息共享

  4.5 算例分析

   4.5.1 对价格的影响

    (1)对批发价格的影响

    (2)对销售价格的影响

   4.5.2 对服务水平的影响

    (1)对线上服务水平的影响

    (2)对线下服务水平的影响

   4.5.3 对利润的影响

    (1)对制造商利润的影响

    (2)对零售商利润的影响

    (3)对供应链系统总利润的影响

  4.6 本章小结

 第5章 搭便车行为下的双渠道供应链决策

  5.1 引言

  5.2 问题描述与模型构建

  5.3 集中式决策下的服务策略

   5.3.1 不考虑搭便车

   5.3.2 考虑搭便车

  5.4 分散式决策下的服务策略

   5.4.1 不考虑搭便车行为

    5.4.1.1 制造商领导的供应链

    5.4.1.2 零售商主导的双渠道供应链

    5.4.1.3 数值分析

   5.4.2 考虑搭便车行为

    5.4.2.1 制造商主导的双渠道供应链

    5.4.2.2 零售商主导的双渠道供应链

    5.4.2.3 两种情况比较分析

     (1)制造商主导的供应链

     (2)零售商主导的供应链

  5.5 双渠道间服务搭便车的协调

   5.5.1 销售收益共享

    5.5.1.1 单渠道收益共享

    5.5.1.2 双渠道收益共享

   5.5.2 服务成本补偿策略

  5.6 本章小结

 第6章 公平关切行为下的双渠道供应链决策

  6.1 引言

  6.2 问题描述与模型构建

  6.3 基准模型:不考虑公平关切

   6.3.1 集中式决策模型

   6.3.2 制造商主导下的分散式决策模型

  6.4 仅零售商具有公平关切

   6.4.1 零售商的决策问题

   6.4.2 制造商的决策问题

    (1)0<kRF≤k′RF

    (2)0<k″RF≤kRF<1

    (3)k′RF<kRF<k″RF

  6.5 仅制造商具有公平关切

   (1)γ∏r-∏m≥0

   (2)∏m-γ∏r≥0

  6.6 算例分析

   6.6.1 零售商是公平关切者,制造商是公平中性者

   6.6.2 制造商是公平关切者,零售商是公平中性者

  6.7 本章小结

 第7章 研究总结与展望

  7.1 研究总结

   (1)风险规避行为对双渠道供应链的影响

   (2)信息共享行为对双渠道供应链的影响

   (3)搭便车行为对双渠道供应链的影响

   (4)公平关切行为对双渠道供应链的影响

  7.2 研究展望

   (1)渠道结构

   (2)消费者行为

   (3)渠道协调

   (4)行为经济学的应用

 内容提要

对供应链决策问题的研究主要集中在寻找系统最优解,这类研究隐含假设供应链成员接受最优解方案,但心理学及行为经济学的博弈实验表明,决策者并非完全是谋求自身利益最大化的“理性经济人”,进行决策时会受到人格特质、社会偏好等因素的影响。因此,理论上最优的供应链决策模型与实际决策存在较大程度的差距,对于复杂的供应链决策问题,只有从人类心理认知、行为、环境等角度出发的研究才能更有效地指导实践。本研究在线上线下融合发展的双渠道供应链背景下,将价格和服务作为供应链企业的决策变量,从行为视角对线上线下同价下的双渠道供应链决策问题进行研究。研究内容包括:在双渠道统一定价的前提下,考虑供应链决策模式和供应链成员行为之间的相互作用和关系,从风险规避行为、信息共享行为、搭便车行为、公平关切行为等视角研究供应链成员的决策、收益、供应链系统绩效等问题,并设计恰当的协调策略以实现供应链系统最优或帕累托改进。本书是对行为供应链的探索性研究,一定程度上可以加深我们对供应链决策行为的理解,并与传统研究形成互补,丰富了行为运作管理研究的理论和方法。

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