ANNUAL REPORT ON CHINA‘S CRUISE INDUSTRY （2017）图书
Annual Report on China's Cruise Industry (2017)
[内容简介] 本书是《中国邮轮产业发展报告（2017）》的英文版，通过总报告形式概览2017年我国邮轮产业发展新环境、新发展、新常态与新阶段；通过十大热点，了解邮轮发展动态，新增三篇年度特稿，了解中国邮轮产业十年得失，特别提出供给侧结构性改革下本土邮轮旅游开发新亮点；下领产业篇、政策篇，呈现邮轮区域发展、邮轮产业结构全貌，对我国邮轮产业发展过程中凸显的问题予以探讨，并对其未来发展提出相应的政策建议。
Foreword
法律声明
Editorial Board
社会科学文献出版社皮书系列
皮书数据库
Abstract
An Introduction to the Editor in Chief
Compilers of the Green Book on Cruise Industry
子库介绍
Ⅰ General Reports
G.1 China's Cruise Industry in 2016-2017: Transformation, Upgrading and Steady Development
1 Development environment of China's cruise industry in 2017
1.1 International environment: continual growth in spite of sluggish economy of the world
1.1.1 Sluggish global economy and increased development uncertainty
1.1.2 Continual growth of cruise market and promoted international status of the Asia-Pacific region
1.1.2.1 The global cruise market scales up rapidly, and regional concentration of FDI is still high.
1.1.2.2 The international cruise tourism market sees a clear trend of younger
1.1.2.3 The scale of cruise transport capacity is increasing at a high pace globally, with large and new ships being continually introduced to the world
1.1.2.4 The economic contribution of the international cruise industry is increasing
1.1.2.5 The Asian cruise market grows vigorously with increased global influences
1.1.2.6 The global cruise building market is highly concentrated and shows obvious trend of monopoly.
1.2 Domestic environment: new national strategies bring along new opportunities for rapid development of the tourism industry
1.2.1 “The Belt and Road” initiative brings along new opportunities for development of cruise economy
1.2.2 The tourism industry develops fast, increasing the demand for both domestic and international tourism
2 Development status of China's cruise industry in 2017
2.1 The cruise market continues to scale up, leading to a highly improved international status
2.2 The cruise ship fleet is expanding and the cruise market witnesses fierce competition
2.3 Preferential policies are introduced to support the manufacture of home-made cruise ships and the era of manufacturing cruise ships starts in China
2.4 China's home-made cruise industry is beset with difficulties and huge operation stress
2.5 Overseas shopping is still the focus and there is a lack of in-depth experience in cruise tours
2.6 The consciousness of cruise ship as the travel destination is weak and there is a long way to go to realize cultural building
2.7 The international political environment is complex and tricky and the weakness of cruise tourism is highlighted
3 Puzzles Faced by China's Cruise Industry in 2017
3.1 The national development plan needs to be innovated and improved
3.2 China's cruise route policies call for innovation
3.3 The “multi-port call” business policy needs to be innovated
3.4 The cruise ship provisioning policy calls for innovation
3.5 New policies towards the purchase of cruise ships are needed
3.6 Considerable challenges are faced by the domestic cruise industry
3.7 There is insufficient innovation in marketing and the drawback of the “chartered” mode starts to show
4 Development trend of China's cruise industry in 2018
4.1 The development of the country's cruise tourism industry will focus more on the globalism and coordination
4.2 The development of the country's cruise tourism industry will focus more on the stability and sustainability
4.3 The design for China's cruise tourism products will be more characteristic and differentiated
5 Countermeasures for Achieving Steady and Sustainable Development of China's Cruise Industry
5.1 Enhance publicity and advocacy of cruise tours and establish reputation of cruise tourism
5.2 Improve quality of cruise products and enhance the experience in cruise tours
5.3 Proactively innovate the distribution mode and eliminate drawbacks of the “chartered” mode
5.4 Build a favorable industrial soft environment and restructure the cruise industry environment
5.5 Accelerate the integration of cruise tourism into regional economy and generate the driven effect
5.6 Follow “the Belt and Road” initiative and realize internationally coordinated development
G.2 Ten Hot Spots of China's Cruise Industry Development during 2016-2017*
Hot Spot 1 Cruise Industry Proactively Follows “the Belt and Road” Initiative and Develops a New Open and Cooperation Pattern for the Cruise Industry
1 Hot Event
2 Comments on the event
3 Important enlightenment
Hot Spot 2 China's Cruise Market has Risen to the Second of the World and Wusongkou International Cruise Terminal has Joined the First Group
1 Hot Event
2 Comments on the event
3 Important enlightenment
Hot Spot 3 The First Industrial Fund for Cruise Industry is Founded and China Force Joins the Building of Luxury Cruise
1 Hot Event
2 Comments on the event
2.1 Follow the concept of “the Belt and Road” and promote the development of the cruise industry
2.2 Introduce flowing “financial” water to irrigate the cruise industry and set up the example of “finance supports entity”
3 Important enlightenment
3.1 China's cruise industry develops rapidly and lots of good opportunities come in the cruise ship building field
3.2 Develop good relations with neighbors and realize localization of cruise ship building under joint efforts.
Hot Spot 4 Shanghai Takes the Lead to Innovate the Mode of Provisioning for Cruise Ships and Makes Great Effort to Build the Asia-Pacific Center for Global Cruise Ship Provisioning
4.1 Hot Event
4.2 Comments on the event
4.3 mportant enlightenment
Hot Spot 5 New Voices Rise in International and Domestic Cruise Conferences and Forums, Exploring a New Chinese Model of International Cruise Industry
5.1 Hot Event
5.2 Comments on the event
5.3 Important enlightenment
Hot Spot 6 With Increasing Attraction of Chinese Cruise Market, Famous International Cruise Lines Compete to Capture the Chinese Market
6.1 Hot Event
6.2 Comments on the event
6.3 Important enlightenment
Hot Spot 7 Enhanced Industrial Policy and Research Support from National Ministries and Commissions Help Promote Stable and Further Development of Chinese Cruise Industry
7.1 Hot Event
7.2 Comments on the event
7.3 Important enlightenment
Hot Spot 8 Academic Research of Chinese Cruise Industry Finds a Brand-new Perspective, Exploring the New Rules of International Cruise Industry in Depth
8.1 Hot Event
8.2 Comments on the event
8.3 Enlightenments
Hot Spot 9 Exploring the Chinese Path of Cruise Distribution Model under the Heated Debate on Cruise Distribution Model Innovation and Transformation
9.1 Hot Event
9.2 Comments on the event
9.3 Important enlightenment
Hot Spot 10 The Nanhai Cruises Opens up Xisha Islands Route, Setting off on a Path to off-shore Cruise Ship in China
10.1 Hot Event
10.2 Comments on the event
10.3 Important enlightenment
Ⅱ Feature Articles on “the Belt and Road”
G.3 Active Connection to “the Belt and Road” Initiative to Enable the Great-leap-forward Development of Shanghai Cruise Economy
1 Background and Significance of Research
1.1 Accelerated integration of “the Belt and Road” Initiative with cruise industry
1.2 Active participation of port cities in the Construction of 21st Century Maritime Silk Road
2 Literature Review
3 Object and Goal of Research
4 The Development Opportunity for Chinese Cruise Industry under the Belt and Road Strategy
4.1 The Belt and Road Provides New Development Concepts for Cruise Industry
4.2 The Belt and Road Provides New Development Patterns for Cruise Tourism
4.3 The Belt and Road Provides New Development Motivation for Cruise Industry
4.4 The Belt and Road Provides New Development Space for Cruise Industry
5 Development Status of Shanghai Cruise Industry
5.1 Shanghai cruise industry economy grows continuously to raise its international position.
5.2 Baoshan puts great efforts into the development of cruise economy to be the first to create cruise industry chain
5.3 Wusongkou International Cruise Terminal leads Chinese cruise industry into an era of big ships while it is making leap-forward development
6 Recommendation on the Connection of Shanghai Cruise Industry with the Belt and Road Strategy
6.1 Promote the internationalized application of port advantages and standards along the Belt and Road.
6.2 Promote the development of cruise products along the Belt and Road
6.3 Promote the international marketing promotion along the Belt and Road
6.4 Promote the interconnection of cruise industry development along the Belt and Road
6.5 Carry out researches on talents fostering programs for international cruise tourism along the Belt and Road and the related subjects
7 Conclusion
G.4 Accomplishment of International Development of Shanghai Baoshan Cruise Economy by Taking Advantage of “the Belt and Road”
Preface
1 Literature Review
2 Analysis of development power of Shanghai cruise economy
2.1 Advantageous economic and environmental factors
2.2 Strong support from government policies
2.3 Innovative development of cruise ports
3 “The Belt and Road” Initiative and the development of Shanghai cruise economy
3.1 Unique location advantage of Shanghai Baoshan for docking with “the Belt and Road”
3.2 “The Belt and Road” will gradually become the hot point of cruise tourism
4 How to realize the new development of Shanghai cruise economy by means of “the Belt and Road”
4.1 To popularize Chinese cruise economy to the industry on a global scale
4.2 To implement the strategy of going out and bringing in strategy around the world
4.3 To realize the innovative development of Shanghai cruise economy by means of “the Belt and Road” Initiative
4.4 To establish international cruise economy development platform by mean of “the Belt and Road” Initiative
5 Conclusion
Ⅲ Industrial Reports
G.5 Research on Asian Cruise Business Climate Index
Introduction
1 Literature Review
1.1 Research status of climate index
1.1.1 Foreign research
1.1.2 Domestic research
1.2 Research status of climate index in tourism industry
1.2.1 Foreign research
1.2.2 Domestic research
1.2.3 A review of literature researches on tourism climate
2 Definition of cruise business climate
2.1 Climate index
2.2 Cruise business climate index
3 Establishment of A Climate Index Evaluation System for Asian Cruise Business
3.1 Indicator Selection Principle
3.2 Indicators Classification Methods
3.2.1 Leading indicators
3.2.2 Coincident indicators
3.2.3 Lagging indicators
3.3 Establishment of the evaluation index system
3.4 Determining weights of evaluation indicators
4 Research on determination of cruise business climate index of Asia
4.1 Methods for determining cruise business climate index of Asia
4.1.1 Obtaining and standardizing symmetric change rate of indicators
4.1.2 Obtaining standardized average change rate
4.1.3 Obtaining initial composite index Ij (t)
4.1.4 Trend adjustment
4.1.5 Calculation of composite index
4.2 Data collection
4.3 Measurement of business climate index of China's cruise industry
4.4 Measurement of business climate index of Asian cruise industry
5 Establishment of a Publication Mechanism of Business Climate Index of Asia's Cruise Industry
5.1 Principles for Establishment of a Publication Mechanism of Business Climate Index of Asia's Cruise Industry
5.1.1 Principle of openness
5.1.2 Principle of truthfulness
5.1.3. Principle of regularity
5.2 Building a publication mechanism of climate index of Asia's cruise industry
5.2.1 Establishing a management mechanism for publication of business climate index of Asia's cruise industry
5.2.2 Developing statistical system of cruise industry
5.2.3 Establishing an information collection system for business climate index of cruise industry
5.2.4 Establishing a system to support statistic of cruise industry
G.6 Operational Status and Development Trend of Cruise Lines in China
1 Overview of global cruise operation
2 Overview of Asian cruise operation
3 Operation status and development trend of Chinese cruise
3.1 Overall operation status of cruise lines
3.2 Operation of foreign cruise lines
3.2.1 Royal Caribbean International
3.2.2 Costa Cruises
3.2.3 Princess Cruises
3.2.4 Celebrity Cruises
3.2.5 Star Cruises
3.2.6 MSC Cruise
3.2.7 Dream Cruise
3.2.8 Norwegian Cruise
3.3 Operation of local cruise lines
3.4 Operation of cruise ship companies at different ports
3.5 Analysis on cruise line's products in China
3.5.1 Average sailing schedule
3.5.2 Online distribution
3.5.3 “Ticket + cruise ship” product
3.6 Cruise ship development forecast and development tendency
3.6.1 Overall development forecast
3.6.2 Future development trend
3.6.2.1 Chinese and Western combined new cruise ships
3.6.2.2 Cruise ship routes become more diversified
3.6.2.3 The competiti on in South China market is getting fiercer
3.6.2.4 Local cruise lines get emboldened
3.6.2.5 Cruise ships operated at multiple home ports increase
3.6.2.6 River cruise lines have great opportunities
G.7 Analysis on Collaborative and Innovative Development of Domestic Cruise Terminals 2016-2017
1 Domestic Cruise Terminal Development Status 2016-2017
1.1 China's cruise terminal clusters improve gradually
1.2 Number of cruise ships and tourists received at China's cruise terminals increases stably
1.3 Home port cruise ship layout of China's cruise terminals
1.3.1 East China market (12 home port cruise ships)
1.3.2 North China market (5 home port cruise ships)
1.3.3 South China market (6 home port cruise ships)
1.4 Reception capacity of China's cruise terminals improves continuously
1.5 Forge an international cruise ship city relying on international cruise terminal
1.6 Material distribution mode of international cruise terminals is innovated in a quicker speed
1.7 Shanghai plays a core role among China's cruise terminals
2 Draw experience from international famous cruise terminals
2.1 Miami Cruise Home Port of the US
2.2 Barcelona Cruise Terminal, Spain
2.3 Southampton Port of the UK
3 Development problems of domestic cruise terminals
3.1 Cruise terminals lack of mature service and management mechanism
3.2 China's cruise ship terminal construction is lacking of nationwide overall planning
3.3 Cruise ship terminal has low payoff point and poor profitability
4 Trend analysis for China's cruise ship terminal development
4.1 Give play to cruise ship terminal advantage and establish internal cruise terminal city
4.2 Grouping operation of internal cruise ship terminal gradually becomes the trend
4.3 Internal cruise ship terminal will pay more attention to sustainable development and low-carbon green development
G.8 Development Path Research on Shanghai's Cruise Supporting Industry
1 Research background
1.1 China has stepped into economic new normal, and it is a significant opportunity for transformation and development
1.2 Great opportunity for constructing Shanghai's world's famous tourism city and “four centers”
1.3 Optimization and upgrading of cruise supporting industry accelerates and improves Shanghai's ability for blending into value chain of global cruise industry
2 Literature Review
2.1 Existing research on development of cruise supporting industry
2.1.1 Foreign research
2.1.2. Domestic research
2.2 Research review of cruise supporting industry
3 Research goal, process and method
3.1 Research goal:
3.2 Research method:
3.3 Research process:
4 Research conclusion
4.1 Development features of Shanghai's cruise supporting industry
4.1.1 China's cruise supporting industry chain has a rapid development
4.1.2. Agglomeration effect for Shanghai's cruise supporting industry gradually stands out
4.2 Bottleneck for Shanghai's cruise supporting industry development
4.2.1 Unification and coordination mechanism for port operation is required to be improved
4.2.2 Clustering degree of industrial factor is low and regional economic linkage is required to be strengthened
4.2.3 The space for cruise ship maintenance, manufacturing and modification working on cruise ship building localization is vast
4.2.4 Jam in Yangtze Estuary Channel is increasingly obvious and navigation capacity is faced with the great challenge
5 Discussion and analysis
5.1 Optimization path for Shanghai's cruise supporting industry
5.1.1 Optimization path for cruise supporting industrial park
5.1.2 Layout optimization of cruise industrial supporting space
5.2 Optimization countermeasures and suggestions of Shanghai cruise supporting industry
5.2.1 “Zone-terminal linkage” system innovation accelerates structural optimization of cruise supporting industry.
5.2.2 Optimization and upgrading of cruise supporting service industry
5.2.3 Optimization of cruise supporting facility and service
5.2.4 Energy level improvement of cruise supporting industry
5.3 Key measures for optimization of Shanghai's supporting industry
5.3.1 Establish Shanghai Wusong International Cruise Ship Supply Bonded Logistics Area
5.3.2 Establish China cruise tourism cross-border commodities exchange center and e-commerce platform
5.3.3 Establish cruise ship service talent supply base
5.3.4 Establish Shanghai cruise ship repair and building supporting base
G.9 Research on the Financial Service System for Development of China's Cruise Industry
Preface
1 Literature Review
1.1 Research at home and abroad
1.1.1 The overall development of the cruise industry
1.1.2 The demand of the cruise industry for financial support
1.1.3 Financial service system of China's cruise industry
1.2 Research Review
2 The present situation and shortcomings of China's cruise industry
2.1 Cruise economy is developing rapidly in China and Shanghai
2.2 Serious shortage behind the rapid development
2.2.1 Connotation of the whole industry chain
2.2.2 Current situation of the whole cruise industry chain in China
2.2.3 Current situation of the whole cruise industry chain in Shanghai
2.2.3.1 Upstream of the industry chain
2.2.3.2 Midstream of the industry chain
2.2.3.3 Downstream of the industry chain
2.3 Financial service system of China's cruise industry obviously lagging behind
3.3.1 Research on the connotation of financial service system for the development of the cruise industry
2.3.2 Defects in China's cruise financial service System: based on the comparison of Chinese and foreign enterprises
2.3.2.1 The upstream of the industry chain (cruise ship manufacturing): CSSC and Aker
2.3.2.2 Midstream of the industry chain (cruise ship operation): Bohai Ferry and CCL
2.3.2.3 Downstream of the industry chain (tourism service): Caissa Touristic and TUI
2.3.2.4 Summary based on the domestic and foreign comparison
2.4 International Experience of Financial Service System of Cruise Industry
2.4.1 European model
2.4.2 U.S. model
2.4.3 Asia-Pacific model
(1) Singapore
(2) Hong Kong
2.5 Policy suggestions on the development of financial service system in Chinese cruise industry
2.5.1 Paths of the financial service system supporting the development of cruise industry
2.5.1.1 Financial service of the upstream cruise industry chain
2.5.1.2 Financial services in the midstream of the cruise industry chain
2.5.1.3 The financial services in the downstream cruise industry chain
2.5.2 The policy suggestions for the financial service system in supporting the development of China's Cruise Industry
2.5.2.1 Financial innovation goes first for the development of diversified investment and financing services
2.5.2.2 Policy finance goes first to increase financial support
2.5.2.3 FTZ system innovation goes first to vigorously develop offshore financial services
2.5.2.4 Green finance goes first to guide the cruise green economy
2.5.2.5 “The Belt and Road” goes first to promote China's cruise industry to go out
2.5.3 Policy suggestions on financial policy system to support the development of the cruise industry in Shanghai
2.5.3.1 Shanghai develops the “new geese model” for the cruise economy
Ⅳ Policy Recommendations Reports
G.10 Research on “Zone-terminal Linkage” Path against the Backdrop of System Innovation of Free Trade Zone
1 Introduction
1.1 Research background
1.1.1 Solid foundation laid by the development of EACCTD
1.1.2 Early and Pilot Implementation experience from the development of Shanghai FTZ
1.1.3 Opportunities for rapid development brought by the Belt and Road initiative
1.2 Objects and methods of the research
1.2.1 Objects
1.2.2 Methods
2 Review of domestic and overseas research status
2.1 Early studies on ZTL
2.2 Studies on the new connotation of ZTL under the FTZ system from the perspective of development of cruise industry
2.3 Studies on major paths and contents of ZTL under FTZ system
3 Global benchmarking against world-class cruise home ports from the perspective of ZTL
3.1 Benchmarking against Miami Cruise Terminal (America)
3.2 Benchmarking against Barcelona Cruise Port Terminal (Europe)
3.3 Benchmarking against Singapore International Cruise Terminal (Asia)
4 Analysis of experience in FTZ system innovation in favor of ZTL
4.1 Analysis of experience in innovation of FTZ government supervision mode in favor of ZTL
4.1.1 Analysis of key experience drawn from innovation of FTZ government administration system
4.1.2 Analysis of experience in innovation of FTZ government administration system in favor of ZTL
4.2 Analysis of experience in trade facilitation of FTZ in favor of ZTL
4.2.1 Analysis of key experience drawn from trade facilitation of FTZ
4.2.2 Analysis of experience in innovation in trade facilitation in favor of ZTL
4.3 Analysis of experience in financial investment reform of FTZ in favor of ZTL
4.3.1 Analysis of key experience drawn from financial investment reform of FTZ
4.3.2 Analysis of experience in innovation in investment and financial reform in favor of ZTL
4.4 Analysis of experience in innovation in FTZ shipping and cruise policies in favor of ZTL
4.4.1 Analysis of key experience drawn from innovation in FTZ shipping and cruise policies
4.4.2 Analysis of experience in innovation in FTZ shipping and cruise policies in favor of ZTL
5 Positive analysis of task-oriented ZTL status
5.1 Analysis on status of attracting headquarters of cruise lines
5.2 Analysis on status of building cruise logistics center
5.3 Analysis on status of building cross-border trade center and e-commerce platform for cruise tourism
5.4 Analysis on the status of fostering domestic cruise lines and exploring off-shore cruise tourism business
5.5 Analysis on status of exploring and implementing facilitation measures for foreign tourists taking Chinese cruise ships
5.6 Analysis on status of expanding the scope of cruise service
6 Suggestions on System Innovation of ZTL Path against the Backdrop of System Innovation of the Free Trade Zone
6.1 Suggestions on comprehensive roadmap of ZTL system innovation
6.1.1 Suggestions on comprehensive coordinated work mechanism of administration authorities in ZTL innovation
6.1.2 Suggestions on administration mode of over-arching framework in ZTL innovation
6.1.3 Suggestions on planning of cruise industry and regional plan in the ZTL innovation
6.2 Specific paths for facilitating system innovations of ZTL over the whole cruise industry chain
6.2.1 Paths for optimizing shipping supply functions of home port through ZTL innovation
6.2.2 Paths for promoting cross-border procurement of tourist commodities and increasing consumption through ZTL innovation
6.2.3 Paths for simplifying customs clearance process for tourists and ship crew through ZTL innovation
6.2.4 Paths for promoting ship maintenance services through ZTL innovation
6.2.5 Paths for building human resource bases of cruise industry through ZTL
6.2.6 Innovative paths for enabling travel agencies to promote cross-border cruise tourism through ZTL innovation
6.2.7 Specific paths for introducing headquarters of cruise lines to bring agglomeration economy effect through ZTL innovation
6.2.8 Specific paths for promoting off-shore cruise tourism and fostering local cruise lines through ZTL innovation
6.2.9 Specific paths for driving the development of ship research and shipbuilding business through ZTL innovation
Conclusion
G.11 Market Analysis and Policy Research on Inbound Tours by Cruise Ships
1 Preface
1.1 Methods
1.2 Main Contents
2 Development status and bottlenecks of China's inbound cruise tourism
2.1 Development status
2.1.1 Overall national situation
2.1.2 Situation of Shanghai
2.2 Analysis of bottlenecks
2.2.1 Policy
(1) Nothing has been done for legislation on customs clearance of cruise tourists
(2) Policy environment of cruise industry should be further improved
(3) Customs clearance procedure needs to be further improved
(4) Complex route approval procedures in case of multi-port call should be streamlined to save time
2.2.2 Market
3 Analysis on the Development Trend of Cruise Inbound Tourism Market in China
3.1 Analysis on the growth potential of tourist market
3.2 Development opportunities brought by “the Belt and Road” and other major national strategies
3.3 Total capacity arrangement of cruise lines
4 Path Design to Foster the Development of China's Inbound Cruise Tourism Market
4.1 Development goals
4.1.1 Short-term goals
4.1.2 Mid-term goals
4.1.3 Long-term goals
4.2 Key measures
4.2.1 Backed by the national construction of “the Belt and Road”, to expand cruise routes; for countries along the way, to open home ports to each other
4.2.2 To actively develop the cruise mode of “fly + cruise”
4.2.3 To actively optimize port management policies
4.2.4 To actively enrich the variety of cruise products
4.2.5 To further expand cruise tourism routes
4.2.6 To promote the development of local cruise industry
4.2.7 To enhance the operation capacity of travel agencies and develop their abilities for attracting foreign tourists
4.2.8 To improve the supporting service function of cruise terminals
4.2.9 To strengthen standardized management on cruise tourism
4.2.10 To emphasize innovations on cruise materials, talents and systems
5 Suggestions on Relevant Policy Measures
5.1 Market cultivation measures
5.1.1 Joint construction of cruise tourism market by the countries along the Silk Road
5.1.2 To develop inland river cruise tourism projects
5.1.3 To expand global marketing capacities of travel agencies, cruise lines and other relevant entities
5.1.4 To optimize the development of onshore tourism products and enhance overall service quality
5.1.5 To strengthen linkage development between cruise ports in China and enrich product design for inbound tourism
5.1.6 To combine the marketing strategies of “Bringing in” and “Going out”
5.1.7 To organize international cruise culture festivals to expand the overseas influence of domestic cruise products
5.1.8 To improve the level of information technology for Customs clearance of cruise ships
5.2 Suggestions on policy guarantee measures
5.2.1 To improve the system of laws and regulations on cruise tourism
5.2.2 To establish and improve a cooperation mechanism for the development of cruise tourism in China
5.2.3 To establish a special fund for the development of cruise industry
5.2.4 To further promote visa policy facilitation
5.2.5 To develop cruise tourism markets in the Mainland, Hong Kong, Macau and Taiwan
G.12 Legal Coordination Difficulties in the Course of Chinalization of Cruise Industry and Coping Measures*
1 Necessity for law supply side reform in Chinalization of cruise industry
1.1 Legal regulation requirements for Chinalization of cruise industry
1.2 Practical Analysis of Legal Regulation in Cruise Industry
1.2.1 Guidance and Planning of Cruise Industry of the State Council
1.2.2 Cruise transport provisions of MOT
1.2.3 Cruise tourism regulations of CNTA
1.2.4 Establishment of relevant systems by Shanghai Municipal Tourism Administration
2 Legal set pattern in Chinalization of cruise industry
2.1 Legal dilemma of cruise transport industry
2.2 Legal Dilemma for Alienation of Chinalization in Cruise Tourism Agency Model
2.3 Stiffened Legal Norms of Cruise Logistics Industry
2.4 Deficiency of Legal Norm in Cruise Services
3 Chinese-style Solutions to Cruise Tourism Industrialization
3.1 Set the existing system as the blueprint to do well in top-level system design
3.2 Set the FTZ and experimental area for cruise tourism development as the starting points to make innovation in the early and pilot implementation system
G.13 Strategies on Promotion of Cruise Ship Supply Services of Port of Keelung, Taiwan China
Introduction
1 Literature Review
1.1 Cruise Ship Replenishment Development Strategy
1.1.1 Operation management
1.1.2 Marketing plan
1.1.3 Regulations and rules
1.2 Combination of DEMATEL and ANP
1.3 Summary
2 Research Design and Methodology
3 Analysis on the Strategies on Cruise Ship Replenishment of the Port of Keelung
4 Conclusions and Suggestions for Strategies on Developing the Cruise Ship Replenishment
4.1 Cruise lines’ participation in the development of cruise terminals
4.2 Re-planning of overall hardware and software development of cruise port areas
4.3 Reduction and exemption of logistics service fees and taxes.
4.4 Development of cross-strait cruise routes and permission of direct cross-strait operation of foreign cruise ships
G.14 Establishment and Application of International Cruise Inspection and Quarantine App
1 App Design
1.1 Design ideas
1.1.1 App architecture
1.1.2 Main functions
2 Discussion
2.1 Current public sanitary risks of cruise ships
2.2 Information means being beneficial to public sanitary risk management of cruise ships
2.3 Information means making a contribution to the promotion of cruise ship economy development
G.15 Discussion on the Nature and Governance Mode of Cruise Ship Environmental Pollution from the Perspective of Marine Right*
Introduction
1 Research Review
1.1 Research abroad
1.2 Research at home
2 Thinking on the Nature of Cruise Ship Environmental Pollution
2.1 Cruise ship pollution being typical and representative in marine pollution
2.2 Increase in cruise ship pollutants becoming faster and the caused loss becoming more prominent
2.3 Cruise ship pollution being transnational and global
2.4 Marine right features involved in cruise ship pollution governance
3 Challenge and Mode Discussion of Cruise Ship Pollution Governance
3.1 Governance challenges brought by cruise ship pollution
3.2 Thinking on the cruise ship pollution governance mode
4 Conclusion and Prospect
G.16 Analysis on the Development Strategy and Path of China's Domestic Cruise from the Perspective of Differentiated Competition*
Introduction
1 Analysis on the Development Environment of Domestic Cruise Market
1.1 Asian cruise market has become an important emerging market in the world
1.2 The rapid growth of Chinese cruise market has provided a favorable environment for domestic cruise brands
1.3 China's more support to the development of domestic cruise ships
2 Analysis on the Dilemma of China's Domestic Cruise Industry
2.1 A brief introduction to China's domestic cruise brands
2.2 Analysis on the operating pressure faced by China's domestic cruise brands
2.3 Dilemma faced by domestic cruise operation
2.3.1 Dilemma of purchase tax of domestic cruise ships
2.3.2 Dilemma of retirement age of the domestic cruise ship
2.3.3 Capital pressure for purchase of domestic cruise ships
2.3.4 Slow development of the cruise ship industry in South China Sea
3 Analysis on Development Strategy and Path of Domestic Cruise Brands
3.1 Development orientation
3.2 Development goals
3.3 Implementation focus
3.3.1 Localization of domestic cruise design
3.3.2 Themed domestic cruise products
3.3.3 Internationalization of domestic cruise development
3.3.4 Differentiation of competition strategies in domestic cruise market
3.3.5 Domestic cruise brand talents in China
4 Conclusion and Outlook
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［10］冉小松、孙领、蟹煌鸣：《基于投入产出法的上海邮轮经济贡献研究》，《中国市场》2016年第38期。
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［4］陆晓倩、傅丽、庄贝妮：《“海丝之路”核心区邮轮产业集聚发展潜力研究》，《海峡科学》2017年第5期。
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［9］吴小呈：《邮轮产业助力海上丝绸之路发展》，《旅游纵览》（下半月）2017年第4期。
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